![]() ![]() It was crazy and it reminded me of the 2021 auctions when News18 India crossed Rs 22 crore. This means that other broadcasters chose to quit at Rs 19.8 crore. “The bidding was fierce and the first slot was sold to News18 India for Rs 19.85 crore. Many NBDA members were sitting out until the end of the auction on the fourth day but they had no option but to participate in the bidding on the next day.Ī senior executive from a news broadcaster which participated in the first round of auctions told that everyone was logged in and they noticed bids coming as soon as the e-auction for Bucket C started. Sensing the game playing out in real-time, the likes of News18, Zee News and NDTV India also joined the bidding war. Individual interests failed the on-paper unity among news broadcasters however superficial it was.ī had earlier reported how NBF president Arnab Goswami, who signed the letter sent to I&B Minister Anurag Thakur opposing the revised auction process, broke ranks and started bidding along with TV9 Bharatvarsh on Thursday under Bucket C reserved for the Hindi news genre. ![]() ![]() While the national broadcaster rejoiced at the huge success powered by the revised methodology, the embattled news genre was left to bleed further. The auction that concluded on Monday after running for a record eight straight days fetched 66% more revenue for the pubcaster at Rs 1,071 crore, over the previous year’s revenue of Rs 645 crore. From boycott calls by news broadcasters’ bodies to some news channels breaking ranks for securing a slot on DD Freedish, high drama played out at the 67th e-auction for MPEG-2 slots of the Prasar Bharati-owned free-to-air DTH platform. ![]()
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